Santa's Little Helpers at Protea Hospitality Group

Santa’s elves at the Protea Hospitality Group’s head office in Cape Town have been very busy wrapping up one of their big charitable drives of the year, putting together dozens of shoeboxes for underprivileged children across South Africa.
The majority of the Protea Hospitality Group head office’s Corporate Social Investment projects have a strong youth focus; development initiatives and realising children’s dreams through Reach for a Dream are among their top enterprises.
Their shoeboxes will join thousands of others being distributed by the Santa Shoebox Project, which started in the Mother City six years ago. In its first year 180 boxes were collected. This year more than 100 000 boxes have been pledged, which will be distributed through 900 organisations including children’s homes, foster homes, support organisations and shelters.
Boxes include a toothbrush and toothpaste, bar of soap, wash cloth, clothing, educational supplies, sweets and toys. Boxes for older children will sometimes have toys replaced with items like sunglasses, nail polish, earrings or make-up.
Protea Hospitality Group Marketing and Advertising Manager Nicholas Barenblatt says STAFF are delighted to contribute boxes, because there are scores of families who are less fortunate and therefore such initiatives bring joy to these families over the festive season.
“There’s nothing bleaker than the thought that while so many people are indulging over the holiday period, there are thousands of children for whom a meal is a luxury. We’re immensely proud of our STAFF for reaching out to them through this very worthwhile cause.”
For more information on Santa’s Shoebox Project visit

Additional Assets

Download our logos
All Protea Hotels and African Pride Hotels selected high resolution hotel images and logo's are available for viewing and downloading online through our online image gallery.

Please click here for more information
Contact the press room
We'd love to hear from you, email us on or call us on 0861 11 9000.
Book a hotel
0861 11 9000 Intl: +27 21 430 5300
Newsletter Close

​When it comes to great getaway specials, important Protea news, and exciting upcoming events – the Protea Newsletter ensures you're always the first to know! So sign up today and make sure you never miss out!

X Forgotten Password

Please complete the following fields to generate your password.


Currency Converter

Provided by I-Net Bridge Submit Disclaimer